About

At PURA (Plastic Upcycling and Recycled Alternatives), we believe in giving waste a second life. Founded by Ben and Rendy in January 2024, we focus on recycling plastics and other materials that often go unrecycled, transforming them into something valuable.

Our journey is rooted in a shared passion for sustainability and innovation. Ben, the founder of Precious Plastic Ciledug, has been an active member of the global and Indonesian open-source plastic recycling community since 2018. Rendy, through his organization Parongpong, has been championing sustainability initiatives since 2018, driving meaningful change in waste management.

Together, we craft building materials, furniture, and everyday items like utensil boxes, tissue boxes, and stationery holders. PURA is more than a recycling initiative—it’s a commitment to a sustainable future, one innovative solution at a time.